Wednesday May 14, 2025

The Why Behind the Journey: Transformational Travel & Leadership with Angie Rice

In this episode of The Inn Crowd, host Jamie Mattingly sits down with Angie Rice, Co-Founder of Boutique Travel Advisors, to unpack what it really means to design transformational luxury travel experiences. From her background in forensic accounting to building a mission-led agency, Angie shares how her team creates one-of-a-kind itineraries that inspire, connect, and give back.

We explore:

  • BTA’s unique business model that blends independent and employed advisors

  • How travel advisors can scale through mentorship and specialization

  • The growing demand for purpose-driven and culturally immersive travel

  • Real stories of philanthropic travel that leave a lasting impact

  • How Angie is mentoring the next generation and advocating for tech upgrades in the travel industry

Whether you’re a hotelier, travel advisor, or luxury experience creator, this episode is packed with insights on how to grow with intention — and how to make every trip matter.


🎧 What Listeners Will Learn:

  • Why luxury travel is becoming more about transformation than amenities

  • The importance of defining the “why” behind every itinerary

  • How to build a travel agency that fosters collaboration, not isolation

  • Ways to incorporate philanthropy authentically into travel planning

  • Strategies BTA used to grow organically before ever investing in ads

  • How mentoring diverse learning styles builds stronger, more loyal teams

  • The real pain points behind travel tech — and how the industry can evolve

  • Why multi-gen travel and villa/yacht experiences are trending

  • How giving back on a trip can reshape both the traveler and the destination


🔗 Links Mentioned in This Episode:

👤 Guest – Angie Rice | Boutique Travel Advisors

🎙️ Host – Jamie Mattingly | Duval Street Media

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